Braum’s is churning up a new store in Sallisaw.
“We need a new store in Sallisaw with new features,” said Amanda Beuchaw, who is with Braum’s public relations.
Beuchaw said the Sallisaw Braum’s store, on South Kerr Boulevard, will close on Oct. 2, and will be demolished. The new 6,000-square-foot store will be constructed on the same site.
“We expect the new store will open in late March or early April,” Beuchaw said.
The new Braum’s will have many new features she said, from a double drive through, to an expanded Fresh Market section, to a new sign.
“We’ve always got construction going on,” Beuchaw said. “We’re always replacing older stores.”
The newest store is in Tecumseh, she said, and the new Sallisaw store will resemble that location. The old Sallisaw store opened in the late 1990s, Beuchaw said.
The employees at the store have been offered jobs at nearby stores in Fort Smith and Poteau. Bushell said Braum’s knows the drive might be a problem, but it is only right to offer employees other placings so they may return to the new Sallisaw store if they wish.
Braum’s headquarters are in Oklahoma City.
Braum’s restaurants serve ice cream, frozen yogurt, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section called the "Fresh Market" featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.
Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company. Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres, as well as its flagship dairy farm in Tuttle. The dairy farm has specified times during which it is open for public tours and is a popular destination for school field trips.
Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.
Sally Maxwell, Senior News Director
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